Attentional load and the consciousness of one's own name.

We investigated how the location of one's own name in a visual display influences its conscious awareness using recall and recognition tests in an inattentional blindness paradigm. The participant's own name or another person's name appeared unexpectedly in the center or the periphery of the display during a critical trial under low- or high-attentional search load. The results showed that the majority of participants detected their names under low load regardless of location and test method. Under high load, the majority of the participants could recognize or recall their names presented in the center of the display. When the person's name was in the periphery, most of the participants did not recall their names, and approximately half recognized their names. In contrast, conscious awareness of another person's name was low in all conditions. A person's own name is processed with high priority, even under a high-attentional load.