eye candy as crowd control

Eye Posters Help Cut Crime

by M Moon, &megmoon-A recent social experiment in the UK has shown that posters of eyes help to deter criminal activity. A poster that shows a close up of a pair of eyes along with the caption "Bicycle Theives we are watching you" has been placed next to bikes locked up on a university campus. The cycle racks with the posters saw a significant reduction in theft. Other cycle racks in the same campus that did not have the posters actually saw an increase in theft. It would seem that the posters do work then.

Earlier studies into the eye posters also showed that people gave three times as much money to unsupervised donation boxed when eye posters were present. So what is the psychology behind the poster? It's simple- the eyes, even though they are just a photograph, make you feel like you are being watched. As such you are more likely to be on your best behaviour whether that means not stealing a bike or giving more to charity.

The posters are so effective that some police branches in the UK are planning to officially adopt them as a means of crime prevention. And if they work then great news- they are a simple and cost effective way of reducing crime.

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