Tuesday, March 31, 2015

Self Concept and Self Referentialism in Virtual Reality

 2014 Jul 22 Brain Mapp

Self-face hallucinations evoked by electrical stimulation of the human :The Self-Reference Effect in Persuasion Implications For Marketing Strategy

 Frismand S     
 - The role of the self in information processing and persuasion is ingrained in our neural pathways. The ways in we assess our looks and therefore  our selves  is  a key marketing strategy we must understand concerning Neural Networks involved in Visual Information induced upon another in dreams and one's waking hours. It is suggested that the effectiveness of many strategies that marketers use intuitively can be explained by the self-reference effect. Methods for testing the effectiveness of persuasion strategies based on self-referencing can now be tested via either accrued Neural Data via headsets designed for fMRI visual cortex signal recordings and decoding or by subjects who have more astute means of neural data transfer concerning sub dermal biotech signal sensing devices. 


 

 

OBJECTIVES:

Self-face hallucination (autoscopic hallucination or AH) have been reported in patients with widespread brain damage or retrospectively after epileptic seizures. The neural basis and the self-processing operations underlying AH remain unknown but can be triggered by remote stimulation of
 occipitoparietal cortex .

METHODS:

We report the results of intracerebral electrical stimulations of the right medial occipitoparietal cortex (right precuneus and occipitoparietal sulcus) in 2 patients with epilepsy who underwent a stereo-EEG.

RESULTS:

Immediately after the onset of the stimulation, the 2 patients reported seeing their current own face, facing themselves, in their left visual field.

CONCLUSIONS:

Our study shows that the medial occipitoparietal junction has a key role in generating AH. This region has been shown to have a central role in various self-processing operations and especially in self-face recognition. Our observations further reveal that this region is involved in a visual representation of our own face, which is generated during the pathologic phenomenon of AH. This visual representation of our own face may be useful for self-face recognition and social cognition processes involving judgment of self-facial resemblance to others.
 
 




 [Hum Brain Mapp. 2014]
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