Comic Book Contrivance as Perception Directive -Advanced Technology testing on human subjects
US8386313 * Feb 26, 2013 The Nielsen Company (Us), Llc Stimulus placement system using subject neuro-response measurements
We told the subject that a pop song was to be studied in terms of neural correlates to examine the song's effectiveness as background to a new computer game .The subject was told the song would be introduced to him via audio spotlight after he was fitted with apparatus to record brainwaves that would alter colors upon a large TV screen based on his alternating brain signals.After the first "neural read " was completed the subject was asked to participate in "shaping" the song's use in the game experience with similar techniques that required the subject interact with the screen with his mind .
The participant was told that if the color on the screen changed to green when the subject heard the word "girl" in the song the color indicated that the subject ,knowingly or not was "acting"/thinking in a deviant manner.
The subject was told he would be given 2 seconds to change the color with his brain waves to different color (e.g., red, blue, yellow), which indicated the subject was saying no” to his deviant response.
The subject was shown a running "scorecard" of his failure to "think right".The subject was unaware that the tally was a set variable When song ended the subject was told he failed the test and the researchers must report his responses to a committee not part of the testing.The subject was next "given a chance" to try again and this time try to think "like a normal person" without the anti social traits revealed by his reaction to the words in the song .The subject was told all the others who have taken this test had proved they could "think normally "with effort.
US8386313 * Feb 26, 2013 The Nielsen Company (Us), Llc Stimulus placement system using subject neuro-response measurements
We told the subject that a pop song was to be studied in terms of neural correlates to examine the song's effectiveness as background to a new computer game .The subject was told the song would be introduced to him via audio spotlight after he was fitted with apparatus to record brainwaves that would alter colors upon a large TV screen based on his alternating brain signals.After the first "neural read " was completed the subject was asked to participate in "shaping" the song's use in the game experience with similar techniques that required the subject interact with the screen with his mind .
The participant was told that if the color on the screen changed to green when the subject heard the word "girl" in the song the color indicated that the subject ,knowingly or not was "acting"/thinking in a deviant manner.
The subject was told he would be given 2 seconds to change the color with his brain waves to different color (e.g., red, blue, yellow), which indicated the subject was saying no” to his deviant response.
The subject was shown a running "scorecard" of his failure to "think right".The subject was unaware that the tally was a set variable When song ended the subject was told he failed the test and the researchers must report his responses to a committee not part of the testing.The subject was next "given a chance" to try again and this time try to think "like a normal person" without the anti social traits revealed by his reaction to the words in the song .The subject was told all the others who have taken this test had proved they could "think normally "with effort.
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