Increasingly, the posts of users afflicted with schizophrenia and who subscribe to the 'Targeted Individual' narrative have lost the optimistic tone that characterized them in years past. There is a noticeable absence of humorous anecdotes about being 'cyborgs' whose every thought is read and written upon by 'remote neural monitors'. Instead, their posts reflect a sense of emotional detachment that is reminiscent of the clinical approach taken by companies that prefer to study their psychiatric issues, rather than offer them human support.