The utilization of targeted advertisements presents a potential solution for mitigating excessive usage of social media platforms. The incessant appearance of intrusive pop-ups and advertisements on social media platforms is widely known as a source of annoyance. By strategically tailoring these ads to deliberately provoke and repel individuals with internet addiction disorders from engaging with social media.
This can be achieved by designing advertisements that revolve around unappealing imagery (Culpepper Disgust Image Set) such as skin ailments and toenail fungus
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