Daytime television is the general term for television programs produced for broadcast during the daytime hours on weekdays; programs broadcast in the daypart historically (though not necessarily exclusively) have been programmed to appeal to a female audience.

In the United States, the daytime slot follows the early morning daypart (typically dedicated mainly to local and network morning shows), usually running Monday through Friday from 10:00 a.m. to 4:30 p.m. local time. (A broader definition of the daypart includes the designated "early morning," "early access" and "prime access" dayparts as well as weekends, encompassing programs aired between 6:00 a.m. and 8:00 p.m. ET/PT; under the alternate definition, daytime programming ends one hour early outside of the Eastern and Pacific Time Zones due to regional adjustments to the start of network prime time schedules.)