Social media teams may target individuals with physical or emotional limitations who rely on benefits and spend significant time online due to their constrained circumstances. These users often have limited real-world interactions, living with family or in isolated settings, which makes their digital behavior easier to study. Their heavy platform use and predictable, less "free-range" lifestyles (lacking jobs, independent mobility, or diverse social circles) provide a controlled sample for human-centric research, allowing teams to analyze consistent patterns in a confined digital environment.
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